8th Wall Brings AR ‘Face Effects’ To The Web

Palo Alto augmented reality company launches WebXR tool that lets developers create AR face filters that launch in browsers—no app downloads required.

8th Wall becomes the first web development platform to offer WebAR face filter developer tools. / 8TH WALL

This story originally appeared on Forbes.

Since Snapchat’s (in)famous rainbow puke Lens launched in late 2015, augmented reality has been gaining traction in social media apps. In the ensuing half-decade, Snapchat and Facebook have deepened their soc…