‘Lil Nas X Wasn’t Just Their First Virtual Concert, It Was Their First Concert Ever’: Understanding The Hybrid Future Of Live Events

The pandemic has changed the relationship between “virtual” and “in-person” live events. A conversation with the CEO of National Research Group and the Global Head of Music at Roblox.

ROBLOX: Lil Nas X performs virtually in Roblox.

This post originally appeared on Forbes and has been lightly edited for inclusion here.

In April, the National Research Group released a study around the future of “live,” which offered insight into how we might approach both in-person and virtual events in a post-vaccine world. With more than a third of adu…